Knowing where to buy non-alcoholic spirits used to be simple: you did not, because they barely existed. Today the choice is the opposite problem. Supermarkets, specialist shops, marketplaces and brand webshops all stock them, at very different prices and with very different levels of advice. This guide compares each channel honestly, explains what to check before you order, and gives real prices so you know when a deal is a deal. It is written for buyers in Belgium, France, Germany, the Netherlands and the wider EU, where most of the premium producers are based.
The brand webshop is where you find the full range, the newest formats and the freshest stock. It is also where you get bundles that retailers rarely carry, such as a spirit with its matching glass or a mixed tasting pack. For NONA, the full NONA range includes 20cl and 70cl bottles, canned cocktails, gift boxes and accessories, with shipping conditions on the shipping policy page and delivery questions answered in the FAQ. The disadvantage is obvious: one brand per basket.
Online retailers dedicated to 0.0% drinks let you compare brands in one order. They are useful when you want to test several producers side by side, and their curation is usually competent. Prices are close to the producer's, sometimes slightly higher, and stock of any given format can be patchy. If you go this route, our guide to the best non-alcoholic spirits brands is the shortlist to shop from.
Increasingly common, especially in Belgium and the Netherlands, and the only channel where you can taste-buy on impulse. The range is narrow (usually one or two SKUs per brand, mostly 70cl) and the shelf rarely explains what makes one bottle different from another. For local availability, the where can you buy NONA page lists physical retailers.
Amazon and similar platforms carry non-alcoholic spirits, but with two caveats: third-party sellers may ship old stock, and the price often includes a markup over the producer's own shop. Check the seller and compare with the brand site before buying.
Not a place to buy a bottle, but the best place to taste before you do. Many venues now list non-alcoholic spirits by name on the menu. If you are a professional looking to stock them, the NONA B2B page covers trade orders.
Non-alcoholic spirits come in 20cl, 50cl and 70cl, plus ready-to-drink cans. The 20cl is the smart first purchase: NONA June 20cl, NONA Spritz 20cl and NONA Ginger 20cl are each €12.49 and give four to five serves, enough to know whether you like the profile. Once you do, the 70cl bottles at €29.90 bring the cost per glass under €2.
Wherever you buy, read the ingredients. Distilled or macerated botanicals mean a spirit; water, sugar and "flavours" mean a soft drink with a premium price. NONA June 70cl lists nine botanicals led by juniper and citrus; NONA Spritz 70cl is built on blood orange and gentian root; NONA Ginger 70cl on twelve distilled spices including organic ginger, yuzu and verbena. The individual June, Spritz and Ginger pages go into detail.
Glass is heavy and fragile, so shipping is a real part of the price. Before ordering from any channel, confirm that your country is served, what the shipping cost is above and below the free-delivery threshold, and how breakages are handled. NONA's shipping policy and return and refund policy state this plainly.
Non-alcoholic spirits have a shorter shelf life once opened than their alcoholic counterparts, and natural botanical extracts can settle or cloud over time. This is normal, as we explain in why there is a yellow layer in your NONA Ginger bottle, but it is one more reason to prefer channels with fast rotation.
Current NONA prices give a reliable benchmark for premium Belgian non-alcoholic spirits.
70cl bottle: €29.90 for June, Spritz or Ginger, roughly 14 serves.
20cl bottle: €12.49, four to five serves.
Ready-to-drink: NONA Spritz & Tonic 4x250ml or NONA Mojito 4x250ml at €11.40, so €2.85 a can.
Tasting formats: the Tasting Pack 3x20cl at €29.90 is the most efficient way to buy all three flavours, and the Cocktails Discovery Pack with glass is €24.90.
If a retailer is far below these prices, check the format (a 50cl at 70cl price is common) and the seller. If far above, you are paying for convenience. The below €15 and below €30 collections make budget filtering easy on the NONA site.
Start in the gin alternative collection and read our JNPR vs NONA comparison before choosing.
The Aperol alternative collection, plus NONA Spritz vs Aperol Spritz to understand what you gain and lose.
The NONA Ginger collection, and NONA Ginger vs GIMBER if you were considering a ginger concentrate instead.
The discovery selection or the mocktail spirits collection, then our article on the sober curious movement for the bigger picture.
The non-alcoholic drinks gift sets and gifts collections, the gift guide, or a NONA gift card from €30 if you would rather not choose. For end-of-year corporate gifts, the business gifts page is the entry point, and the Christmas & New Year collection groups the seasonal boxes.
The Dry January, pregnancy-friendly, designated driver and wedding & events collections group the same bottles by the moment you need them for.
Availability differs by country. Belgium has the deepest supermarket and delicatessen presence for local producers, so a physical purchase is realistic. In France and Germany the category is growing fast but the shelf is still dominated by a handful of international brands, which makes the producer webshop the surest way to get a specific Belgian bottle at the listed price. In the Netherlands, specialist non-alcoholic shops are well established and worth comparing. In every case, the two numbers to check before ordering are the free-shipping threshold and the delivery time to your postcode; a 70cl bottle plus a 20cl to reach the threshold is often cheaper than paying shipping on the bottle alone.
Buying well is half the job. A non-alcoholic spirit tastes best mixed at a slightly stronger ratio than its alcoholic counterpart, over large ice, in a proper glass. Our guide to choosing the right tonic covers the mixer, and the recipe library on the site has serves for every bottle, from the NONA June & Tonic to the NONA Ginger Golden Spice. The NONA glass 4-pack and the ice cube tray from the accessories collection finish the setup.
Where to buy non-alcoholic spirits comes down to a trade-off. The producer's webshop gives the full range, bundles and freshest stock; specialist shops give brand comparison; supermarkets give immediacy; marketplaces give convenience at a markup; bars give the chance to taste first. Whichever channel you choose, check the format, the ingredients, the shipping zone and the seller, and use €29.90 per 70cl and €12.49 per 20cl as the reference price for premium Belgian bottles. Buy a 20cl first, find your favourite, then move to 70cl. That is the cheapest route to a bottle you will actually finish.
